They say that you’re a product of your environment. Well, it’s true for us. Our hometown’s laid-back coastal lifestyle gave us our sense of style and way of being. The idea to create a brand that would depict our hometown, Durban, South Africa was established in 2009. After months of brainstorming, Peg was launched in October 2011. What started off as a single concept store housing a surf and skate brand rapidly developed into a fashion label.
Fast forward to today and you’ll find a growing brand that has stuck to its roots. With the original team Chanelle and Greg still driving the brand, you can be sure you’re getting a distinctive product. Chanelle, a local designer, focuses on the fashion portion of the brand, whilst Greg continuously develops new surf & skate ideas.
Peg filters what the World has to offer through local African lens creating that unique coastal living look. That’s how we grew and that’s how we are. No matter how international our influences are we’ll always be distinctively Durban.